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What to expect from the Senate hearing about the Taylor Swift ticket fiasco

What to expect from the Senate hearing about the Taylor Swift ticket fiasco

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Senators are expected to grill Ticketmaster Tuesday, questioning whether the company’s dominance in the ticketing industry led to its spectacular breakdown last year during a sale of Taylor Swift concert tickets.

U.S. Sen. Amy Klobuchar, a Minnesota Democrat, said the Senate Judiciary Committee hearing will focus on consolidation in the live entertainment and ticketing industries and how it harms customers.

“For too long, consumers have faced high fees, long waits and website failures, and Ticketmaster’s dominant market position means the company faces inadequate pressure to innovate and improve,” Klobuchar said in a statement ahead of the hearing.

Ticketmaster is the world’s largest ticket seller, processing 500 million tickets each year in more than 30 countries. Around 70% of tickets for major concert venues in the U.S. are sold through Ticketmaster, according to data in a federal lawsuit filed by consumers last year.

In 2010, Ticketmaster merged with Live Nation, a Beverly Hills, California-based entertainment company that produces live shows, festivals and concert tours. Live Nation’s President and Chief Financial Officer Joe Berchtold is among those scheduled to testify Tuesday.

In mid-November, Ticketmaster’s site crashed during a presale event for Swift’s upcoming stadium tour. The company said its site was overwhelmed by both fans and bot attacks. Many people lost tickets after they had waited for hours in an online queue.

Ticketmaster required fans to register for the presale, and more than 3.5 million people did. The company said it was the largest registration in history.

Ticketmaster eventually canceled a planned ticket sales to the general public because it didn’t have enough inventory.

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Click Here to Read the Full Original Article at Fortune | FORTUNE…

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