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Ticketmaster hiring social media boss after Taylor Swift

Ticketmaster hiring social media boss after Taylor Swift


Ticketmaster has found itself under a great deal of scrutiny over the past six months—from everyone from the highest level of American politics to its customers—for failures in its ticketing system. And now it’s looking for someone to face the music.

Taylor Swift fans faced chaos when trying to get their hands on a pass for the singer’s Eras Tour, which was announced last November. A series of issues from site crashes to cancellations of general sales lead to a senate hearing in February 2023.

The likes of Alexandria Ocasio-Cortez made calls to “break up” Ticketmaster and its parent group Live Nation, saying the group is a monopoly with too much power over the entertainment ticket industry.

Now, Ticketmaster wants a new director of social media to weather such storms in the future and improve communication with customers.

In a job posting to LinkedIn, Ticketmaster said the ideal candidate would—perhaps unsurprisingly—need to be “resilient”. The posting continues that the behavioral skills needed for the job also include bravery and the ability to “think big, framing designs in the context of the broader fan experience, and comfortable diving deep into the details”.

The basics of the job cover strategy, team management, creative process management and working with external parties to ensure campaigns are rolled out smoothly.

The person Ticketmaster is looking for needs to be “fan-centric” with an understanding of “how to speak to fans”. The candidate will also need to enjoy working in a “fast-paced and ever-changing environment” with at least 10 years experience in social media or influencing to draw from.

The new hire will be paid six figures to take up their post on the front line, communicating with fans from the announcement of new events through to dealing with complaints at the other end. The salary range for the role is anywhere between $140,000 and $175,000.

However, the employer is keen to add this figure could vary depending on where the candidate is based as well as their education, experience, expected quality and quantity of work, travel and pay alignment with other colleagues.

Ticketmaster describes itself on LinkedIn as giving “millions of fans – worldwide – fair and easy access to the biggest and best in live entertainment”. Its values, it says, comprise reliability, teamwork, belonging and integrity, adding: “If you’re passionate about live entertainment…

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