Content creators bring in thousands filming weddings for TikTok and Instagram

When Alejandra Hernandez got married in April 2022, she sat her 14 bridesmaids down the night before the wedding with one request: “Please capture as much of my wedding as possible. I want to be able to look back on this and have that behind-the-scenes content.”

She knows it was a tall order, Hernandez tells CNBC Make It: “It’s hard to ask someone who’s supposed to be enjoying your day with you to say, ‘Hey, can you also work for me?’ You might as well just hire them then.”

That’s when a business idea hit. In April 2023, a year after her own wedding, Hernandez, 37, of Redwood City, Calif., launched a wedding content creation business, Always A Bride Events, where couples can hire her to get all the video content they want from their big day to post to TikTok and Instagram.

For anywhere between $800 to $1,800, Hernandez spends six to 12 hours with couples to capture all of their wedding moments. Standard packages include a set number of edited videos, with special attention on clips that use the platform’s trending sounds and transitions, behind-the-scenes moments outside of the ceremony, or total recaps of the day.

There’s plenty of room for customization. In May, Hernandez spent a week in Las Vegas to capture moments including the bride’s spa day, the rehearsal dinner, the wedding itself, and a post-ceremony trip down the Fremont Street zipline. For about 21 hours of work, she charged $2,200 (that includes a discount for early clients).

Hernandez is one of many social media experts banking on an emerging wedding trend. As a new wedding season gets underway, you’re bound to see lots of photos and videos from events on your feed — and there’s a chance the newlyweds will have paid someone thousands of dollars to get that perfect TikTok or Instagram clip.