Sunday, 1 October 2023


Analysis-Lula struggles to revive Brazil’s ‘soft power’ amid US-China tensions By Reuters

Analysis-Lula struggles to revive Brazil's 'soft power' amid US-China tensions

© Reuters. FILE PHOTO: Brazil’s President Luiz Inacio Lula da Silva speaks during a press conference at a hotel after the G20 Summit, in New Delhi, India, September 11, 2023. REUTERS/Anushree Fadnavis/File Photo

By Anthony Boadle

BRASILIA (Reuters) – Since he returned to office in January, Brazil’s President Luiz Inacio Lula da Silva has traveled to 21 countries and met with more than 50 heads of state, including two kings and the Pope.

The globe-trotting leftist leader, the first head of state to address the United Nations General Assembly on Tuesday, has prioritized foreign trips in his third term so far, as he strives to restore his country as a global player.

“Brazil is back,” he repeats in speeches across five continents, in contrast with the growing isolation that came with his predecessor Jair Bolsonaro’s hard-right political stance and dismal environmental record.

But diplomats and foreign policy experts say Lula is far from restoring the “soft power” status Brazil enjoyed after his first two terms, from 2003 to 2010, when the country became a voice for the rising global south while remaining independent from both the U.S. and China.

In part, that reflects the choppier waters the 77-year-old Brazilian leader now navigates, as Beijing and Washington flirt with a new Cold War while war rages in Ukraine. Brazil has also become increasingly dependent on Asian markets, which buy half of its exports. China alone, Brazil’s main trading partner, buys 37% of its farm exports.

“This is a very tricky balancing act and Lula so far has not been able to find the right equilibrium,” said Oliver Stuenkel, an associate professor of international relations at the FGV think tank in Sao Paulo. “There is a perception in Brazilian society now that he is tilting towards the Sino-Russian axis more than the West.”

On Wednesday, Lula is scheduled to meet U.S. President Joe Biden to discuss the climate crisis on the sidelines of the U.N. General Assembly, focusing where the Brazilian leader has shined.

Lula has helped to restore Brazil’s central role in climate diplomacy, leading a regional rainforest summit, drawing global contributions to protect the Amazon (NASDAQ:) and overhauling policies to bring down deforestation sharply.

Even before he took office, Lula was greeted like a rock star last November at the U.N. climate change conference in Egypt. His polices have helped to nearly halve deforestation of the Brazilian Amazon through August, compared to the…

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