SAN JOSE, Calif. – Calix, Inc. (NYSE: NYSE:) announced today significant updates to its broadband platform, aiming to assist broadband service providers (BSPs) in delivering personalized SmartHome experiences and expanding revenue. These enhancements include automated subscriber communications and app adoption strategies, as well as innovations in community-wide Wi-Fi through SmartTown.
The newly released features on the Calix Broadband Platform and SmartHome managed services are designed to streamline marketing and support activities for BSPs. This is expected to help them stand out in their markets with unique offerings and potentially increase average revenue per user (ARPU).
One notable success story is Highline, a company that utilized Calix Engagement Cloud and SmartHome services to introduce tailored packages, resulting in a 15% ARPU increase within six months. The Engagement Cloud now offers automated alerts for specific subscriber milestones, facilitating targeted outreach and opportunities for cross-selling and upselling.
Additionally, the updates to the Calix Service Cloud enable customer service representatives to easily send links for downloading customized versions of the CommandIQ® mobile app, enhancing subscriber engagement with home network management features.
The expansion of SmartTown is set to provide BSPs with the capability to offer secure and reliable Wi-Fi beyond residential settings, simplifying the onboarding process while maintaining network security.
These updates come at a strategic time as the U.S. prepares for the release of $42 billion in BEAD funding in 2025, aimed at reducing the digital divide. The fiber-to-the-home (FTTH) segment grew by 13% in 2023, indicating a significant market potential.
Calix customers have access to Premier Customer Success and Calix Smart Start for Managed Services programs, which support them in launching new services and ensuring optimal subscriber experiences.
Matt Collins, chief commercial operations officer at Calix, emphasized the importance of providing subscribers with reliable broadband experiences tailored to their needs rather than competing solely on speed.
This announcement is based on a press release statement.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.