Thursday, 18 April 2024

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Business News

Musicians take on Silicon Valley

Musicians take on Silicon Valley

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Those TikToks of SpongeBob covering “Summertime Sadness” or Shrek belting out “Eye of the Tiger” aren’t just annoying, they’re also a potential blow to the music industry. That’s at least if you care about what top singers have to say on the matter. In what would make for a killer but confusing festival lineup, more than 200 artists signed an open letter pleading with tech platforms to monitor AI’s infringement on the creative arts. 

Nicki Minaj, Smokey Robinson, Sheryl Crow, the estate of Bob Marley, and other heavy hitters like Elvis Costello and Norah Jones were among the signatories of the letter written by the Artist Rights Alliance. As AI shoots off, people from the office to the world of Hollywood have voiced concerns about how unmonitored AI will affect their industries and the world at large. The music industry is no exception, as AI’s infiltration has sparked debates regarding the ethics and legality of the wave of mimicry sweeping artists’ catalogs. It’s not the first time musicians have pushed back against AI, but now stars are getting more pointed, and calling Silicon Valley out specifically. “This assault on human creativity must be stopped,” says the letter, calling for protection from AI.

“When used irresponsibly, AI poses enormous threats to our ability to protect our privacy, our identities, our music, and our livelihoods,” states the petition. “Some of the biggest and most powerful companies are, without permission, using our work to train AI models.” The artists note that this concentrated plan to replace musicians with AI-created songs will “substantially dilute the royalty pools,” further destabilizing many working musicians who are already struggling to stay afloat. In short, they warn of a future that is “catastrophic.”

The movie industry has also recently fought against AI’s invasion, as SAG-AFTRA remained on strike and held off signing a contract until what was known as the “zombie clause,” wherein an actor’s likeness could be scanned and used in future projects, was finalized. The union fought for language that would need actors’ consent, require payment for their scanned likeness, and install sanctions for using the likeness of celebrities who have passed, such as getting the estate’s sign-off.

The letter comes just after news spread that ChatGPT creator OpenAI now has a voice-cloning tool that needs only a 15-second sample of audio to replicate a person’s…

Click Here to Read the Full Original Article at Fortune | FORTUNE…


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