Tuesday, 25 June 2024

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Hilton Honors: Everything you need to know in 2024

Hilton Honors: Everything you need to know in 2024

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In 1925, Hilton launched its very first hotel in Dallas, with no guest rooms facing west. That way, none of its patrons had to bake while facing a Texas sunset. In 1948, it became the first hotel chain to devise a central reservation system, and later hired the now legendary barman Ramon “Monchito” Marrero—who would invent the Pina Colada in 1954 at the Caribe Hilton in San Juan. 

Our point is, Hilton doesn’t seem to do anything by accident. Its strategic moves are shrewd and calculated, and based on our analysis of Hilton Honors, that appears to be the case here too. 

At first glance, Hilton Honors seems weirdly stingy and withholding for a hotel chain that can clearly afford to be more benevolent. The points have low value, Gold status is harder to reach than some programs’ Platinum, and there’s virtually nothing to look forward to until you commit 40 nights to the brand. But then you realize there’s an angle—a shortcut Hilton wants you to take to reach status quicker—and the brand’s clever approach to “loyalty” starts to make sense. 

So, what’s the shortcut, and is it worth taking? Let’s dive in.

What is Hilton Honors? 

Hilton Honors is Hilton’s rather prestigious-sounding loyalty rewards program. Like competing hotel loyalty programs (e.g. World of Hyatt, Marriott Bonvoy) the idea is to stay at Hilton properties to earn points toward future stays and also inch towards your next status tier. Higher statuses unlock perks like extra bonus points per stay, free breakfast and even free upgrades to a one-bedroom suite. 

Hilton Honors is free to join, and even as a basic member you’ll earn between five and 10 Base Points per dollar spent at over 7,000 Hilton properties worldwide. For context, here’s a list of all 20 brands under the Hilton canopy in 2024: 

  • Canopy
  • Conrad
  • Curio Collection
  • DoubleTree
  • Embassy Suites
  • Hampton
  • Hilton
  • Hilton Garden Inn
  • Hilton Grand Vacations
  • Home2 Suites
  • Homewood Suites
  • LXR
  • Motto
  • Project H3
  • Signia
  • Spark
  • Tapestry Collection
  • Tempo
  • Tru
  • Waldorf Astoria

While it’s hard to rag on anything that’s free, Hilton Honors still has two vexing drawbacks compared to rival hotel rewards programs from Marriott, Hyatt and IHG. For one, its points are…

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