Tuesday, 23 April 2024

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Match Group CEO: Dating apps are the best place to find love, no matter what you see on TikTok

Match Group CEO: Dating apps are the best place to find love, no matter what you see on TikTok

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If you’ve ever dated, chances are, you’ve been on a bad date. Why? Because dating is hard! It can be simultaneously exhilarating and frustrating, and the vulnerability of even entering the dating pool can be challenging and intimidating. 

Before dating apps, dating was even harder because it meant relying on your friends for a blind date or hoping to meet someone at a bar, at work, or through a chance encounter. There are great love stories where someone organically found their soulmate, but there have also always been bad dates, crazy stories, and mismatches.

This is why so many people were willing to give the first dating sites a try–a place with other eligible singles all looking to make connections made this massive search much easier. And soon, more singles joined because they worked! Millennials, of course, initially shunned dating sites, but the advent of Tinder changed that. Today, dating apps are no longer novel–nor are they unproven–as recent surveys say they are now the number one way people meet, and nearly 70% of individuals who met someone on a dating app said it led to a romantic, exclusive relationship.

Now, with a majority of adults having some experience with online dating, we have entered a new era where a small sample size of experiences is constantly framed as a harbinger for the end of online dating. Gen Z singles are the first generation that is radically transparent about sharing bad dating experiences with millions of followers on social media, something that historically has been reserved for close family and friends. 

Because these stories are fodder to build a TikTok following, we are seeing a distorted perception that more experiences are negative because they are the loudest. The shared homes, wedding vows, and growing families that resulted from a dating app don’t tend to go viral, but they are just as prevalent. 

It is confounding to see anecdotes presented as somehow being representative of an entire generation’s views on dating and presented as a broken system, when in fact data definitively shows that for more people than ever, dating apps do work.

Apps make meeting new people easier and less intimidating. Unlike social media platforms, dating apps are not designed to maximize your time on the platform. The business model does not rely on ad revenue to be successful so optimizing for engagement doesn’t provide a benefit. The ideal scenario for a Match Group company is that users…

Click Here to Read the Full Original Article at Fortune | FORTUNE…


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