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KRAFTON Achieves Record-high Sales of 665.9 billion KRW in 1Q24 By

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SEOUL, South Korea–(BUSINESS WIRE)–KRAFTON Inc. (CEO CH Kim, KRX: 259960) announced its 1Q24 preliminary earnings on May 8.

KRAFTON recorded its 1Q24 sales of 665.9B South Korean Won, Operating Profit (OP) of 310.5B KRW, and Net Profit (NP) of 348.6B KRW following the Korean International Financial Reporting Standards (K-IFRS). Consolidated sales climbed 24.6% QoQ, setting a record-high quarterly sales. The OP spiked 89.0% QoQ.

Sales by business division are as follows: PC/Console 255.2B KRW, Mobile 402.3B KRW and Others 8.4B KRW. Through various live services using PUBG: BATTLEGROUNDS IP, there has been high growth in all areas, including sales and traffic. To continue with this trend, KRAFTON focuses on securing stable traffic and enhancing monetization models, and actively pushing forward with investment and development for IP franchises.

PC/Console of PUBG: BATTLEGROUNDS saw its monthly active users (MAU) and sales reach the highest figures since the F2P (Free-to-play) transition in 2022, thanks to the popularity of the Rondo map update released in the fourth quarter of last year and the progressive weapon skin launched in the first quarter of this year. The mobile business also showed a steady increase in traffic due to the 6th-anniversary theme mode and the HomeGround content.

BATTLEGROUNDS MOBILE INDIA (BGMI) increased the interests of users with content tailored to local Indian festivals and co-marketing with Bollywood movies, opening a UniPin web store for a third-party payment platform to improve profitability. In addition to BGMI’s stable service this year, KRAFTON plans to concentrate on diverse publishing experiences and game-centric investments to be the leading publisher in the Indian market.

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KRAFTON also expanded investments in developers to secure future growth engines. Aligned with the ˜Scale-up the Creative’ strategy announced in 2023, KRAFTON is acquiring promising global IPs through equity investments in developers and second-party publishing. Last year saw a total of 10 investments and this year’s pace has already accelerated with nine investments carried out in the first half of 2024.

Additionally, the company…

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