Sunday, 21 July 2024


BOE attends SID Display Week 2024, making waves with AI-powered display technologies and green practices By

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SAN JOSE, Calif., May 15, 2024 /PRNewswire/ — On May 14, SID Display Week 2024, a prestigious event hailed as the “Oscars” and barometer of the display industry, opened in San Jose, the United States. BOE, a global leader in the semiconductor display industry, presents over 50 trendsetting products empowered by its three display technology brands (ADS Pro, f-OLED, α-MLED), as well as cutting-edge technologies including glasses-free 3D display, light field display, AIoT, and VR/AR. Also, the display giant first laid out the concept and solution of “full-scenario AI smart display” at the world-renowned technology event. BOE’s showcase not only epitomizes its technology foresight and industry leadership but also demonstrates the global influence of China’s display industry. Notably, BOE set up a green and low-carbon zone in its booth, which is a testament to its leading role in the field of sustainability, particularly green manufacturing, green products and technology, and green supply chain. Guided by the strategy of “Empower IoT with Display”, BOE consistently pursues technological innovation and green development, leading the global display industry towards healthy, sustainable, and high-quality development.

Leading the way with three display technology brands

At SID Display Week 2024, BOE makes a big splash by debuting a slew of industry-leading display technologies and products empowered by its three display technology brands. Into the exhibition zone, visitors are welcomed by a gigantic 110-inch 16K glasses-free 3D display, the first of its kind in the world. The UHD display boasts ultra-high resolution, multiple viewpoints, wide color gamut coverage, and other features, pushing the boundaries of the display industry. Furthermore, the product adopts the Mini LED backlight technology with wide color gamut coverage and the self-developed 16K interleaved array algorithm that achieves a large viewing angle of 60 degrees. As such, the product is ideal for a broad range of scenarios such as advertising, meetings, and education.

BOE’s first ever electric flexible cockpit product draws a big crowd. The product comprises a 17-inch central display with a curvature gradient on the driver’s side and a new 15.05-inch electric foldable screen with a 400mm bend radius in the front passenger area, allowing users to change the form as needed. The globally launched 44.8-inch oxide smart cockpit is particularly eye-catching. Armed with the chip-on-glass (COG) MLED…

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