While some Americans take advantage of the summer months for long-planned getaways, others will be stuck at home, due to work or the soaring cost of travel. But don’t despair: you can join the growing number of people opting for a “daycation”—a way to rechrarage that’s close to home and entails far less money and hassle. Why work from home when you can work from a rooftop pool?
That’s the thinking behind ResortPass, which sells day passes to hotels and spas. The service enables travelers and locals alike to take advantage of the many amenities and offerings at an array of properties, such as the Four Seasons and Ritz Carlton as well as more affordable brands like Hilton and Hyatt. Passes on the platform start at $25 and can go up to a few hundred, a fraction of the cost of an overnight stay.
What you get varies. Some offer access to a lounge chair on the hotel’s private beach, for example, while a higher price tag can get travelers a poolside cabana. Other places let customers book spas with cold plunge pools and saunas, activities like yoga, work amenities like conference rooms, or even day rooms.
The passes are a boon for hotels looking to make up for lost time during the pandemic, says Michael Wolf, CEO of ResortPass, which offers access to over 1,600 hotels in 250 cities around the world (but mostly in the U.S. and Caribbean). The concept works especially well in destinations where overnight guests are likely to be busy at other locations for the majority of their stay—say, tourists checking out the sights or business travelers attending a conference—and where the hotels can let others into spaces that might go underused during the day. Aside from ResortPass, by far the biggest player in the space, there are other options depending on the location, including DayPass, Dayuse, and Resort For a Day.
“I don’t need an overnight room because I have a too expensive apartment in New York City, but I would be a great customer to enjoy their spa or pool,” Wolf says of the appeal. “Historically, the assumption has been that the hotel is for people who are traveling, but why?”
Workers have already caught on. As first reported by CNBC Make It, so-called quiet vacations, in which an employee takes time off without telling his or her manager, are becoming increasingly popular. ResortPass has seen around 50% growth over each of the past two years in both bookings and new hotels on the platform, the company says.
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