This luxury psilocybin retreat ‘creates better leaders,’ founders say

Psychedelic trips aren’t just for hippies anymore. These days everyone from moms to CEOs and entrepreneurs are turning to magic mushrooms to help improve their mental health and even expand their businesses.

Based in British Columbia, married couple Gary Logan and Rob Grover offer what they say is a unique experience for CEOs, athletes and even high-profile celebrities: a guided trip on psychedelic mushrooms.

The pair started The Journeymen Collective, a luxury psilocybin retreat, after the loss of Logan’s mother, who lived with the couple for three and half years before her passing. A friend of the pair suggested they try a guided experience on psilocybin mushrooms with the help of a shaman to process their grief.

“Robert kindly stepped forward and went first,” Logan tells CNBC Make It. And after Grover’s experience, “the sadness had disappeared. He found his joy and his happiness. It looked like he was back in alignment and purpose-grounded,” Logan says.

Soon after, Logan decided to have a shamanistic experience for his birthday, and says it was the best gift he ever gave himself.

After the guided experiences, Logan and Rob “both had similar visions related to magic mushrooms and guiding people on journeys,” Logan tells Make It. “And then we spoke to the medicine man, and he stepped forward to assist us to develop a program and guide us on how we should guide people on a journey.”

The Journeymen Collective, founded in 2018, offers a number of options that include a four-day solo retreat, a joint experience for couples or business partners and a group retreat for three to four people, according to the TJC site.

Experiences start at $15,000, and Logan emphasizes to prospective participants that “it’s a personal development investment,” into their inner self, health and the well-being of them and those around them.

“We go for hikes, there’s a saltwater pool, a hot tub, a plunge pool in the winter. The whole piece creates an expansion in people’s consciousness,” Grover told CEO Magazine in 2023.

The retreat is in an 8,000-square foot home and offers a menu that is curated for those partaking in the experience. The meals are mostly vegetarian and are made with organic food cooked by Logan himself.

But of course, the main attraction is the psilocybin and the ceremonies where clients get to take psychedelic mushrooms. “There’s two ceremonies, two full days of integration. And we work on the spiritual, mental, emotional and…