Safety Shot Partners with Launchpad to Tap into the Large and Influential College Student Market By Investing.com

Launchpad’s Network All Roads Travel (ART) Will Help Raise Brand Awareness for Safety Shot Among Millions of U.S. College Students

JUPITER, Fla., Sept. 19, 2024 /PRNewswire/ —  Safety Shot, Inc. (Nasdaq: SHOT) (“Safety Shot” or “the Company”), a wellness company behind the first patented wellness product on Earth that lowers blood alcohol content in as little as 30 minutes by supporting its metabolism, has partnered with Launchpad, a dynamic marketing agency that specializes in college student-focused marketing solutions.

The Company will be utilizing  Launchpad’s network All Roads Travel (ART), the #1 College Tour Operator in the nation, to raise brand awareness for the Safety Shot product among college students.

ART’s campaigns have a nationwide reach spanning over 100 major campuses across the United States. These campaigns tap into thousands of existing student ambassadors, providing brands direct access to highly engaged student communities. ART has successfully executed campaigns with renowned brands such as Fashion Nova, Celsius, 818 Tequila, and more, with a focus on college markets. Ambassadors are influential both online and offline, creating organic content across key platforms including Tik Tok.

As part of the Safety Shot partnership, ATR will leverage peer-to-peer marketing, product trials, and will engage in ambassador-led activities on campuses and on social media. Ambassadors will organize events, manage product sampling, create and share content, and build communities that promote the Safety Shot brand across their campuses.

College students are educated, brand-loyal consumers. The college market is geographically stable and there are over 21 million college students enrolled across the country boasting a whopping $593 billion in spending power.¹

“This partnership will drive organic awareness, growth, and engagement for Safety Shot, establishing it as a must-have product among college students,” said Safety Shot CEO  Jarett Boon. “With years of experience managing large-scale ambassador teams, ART has a deep understanding of the college demographic. With roughly 20 million college students in the  U.S., the potential for the Safety Shot brand to win big with this generation is huge. This is a specific market that loves to have fun but also needs to study and pass their exams. Safety Shot promotes rapid alcohol detoxification and sobriety. This partnership could help us achieve remarkable brand awareness with one of the biggest…