e.l.f. is Empowering.Legendary.Females. at the world’s largest annual women’s sports competition with unexpected interactive experiences
MALAGA, Spain–(BUSINESS WIRE)–e.l.f. (NYSE: ELF) is causing an e.l.f.ing racket for the first time at this year’s Billie Jean King Cup Finals by Gainbridge (BJKC), the women’s world cup of tennis, democratizing access to the best of beauty and to women’s sports for every eye, lip and face.
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e.l.f. Cosmetics is Causing an e.l.f.ing Racket at the Billie Jean King Cup (Graphic: Business Wire)
As the exclusive skin and cosmetic partner, e.l.f. will co-host the first semifinal match tonight where Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty (NYSE:), will participate in the coin toss to start the match. The BJKC features 12 national teams competing over six days; the remaining countries include Great Britain, Italy, Poland and Slovakia.
As part of a long-standing partnership with Billie Jean King Enterprises and a joint commitment to inclusivity, fans will watch a video of Billie Jean King Serving Facts! as part of e.l.f.’s “Change the Board Game” initiative, calling on businesses to increase diversity on corporate boards.
The Women’s Sports Foundation reports that 94% of women in the C-suite are former athletes, with 52% of them having played at the collegiate level.
“Billie Jean King is the GOAT “ as an athlete and as a human. She has been championing equality for over 50 years and inspires us to challenge the status quo. Girls have 1.3 fewer opportunities to play high school sports than boys “ yet more than three-fourths of working women feel that participating in sports helped their self-image. At e.l.f., we found a kindred spirit in Billie Jean King and stand alongside her to lead the conversation for equality in women’s sports and beyond, said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty.
We are committed to using our platform to champion the underdogs and create a space to amplify their voices and unlock their full potential. And we’re going to have a lot of e.l.f.ing fun doing it, she added.
Cause an e.l.f.ing racket is not only a call to action but also an engaging interactive fan experience, featuring the Sit & Spritz Makeup Bar, The Power of Billie Jean King storytelling wall and the Power Pose photo moment.
The inaugural Power of Women’s Sports Summit will…
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