DELTA, British Columbia, Nov. 19, 2024 (GLOBE NEWSWIRE) — Pure Sunfarms Corp. (Pure Sunfarms), a wholly owned subsidiary of Village Farms International, Inc. (Nasdaq: NASDAQ:) and a leading global cannabis operation with top-performing brands, announces the launch of the Super Toast (NYSE:) All-In-One Vape, combining grab n’ go functionality with classic fountain-inspired flavours.
Designed with convenience in mind, the sleek yellow vape features a fully custom, ergonomic design that fits comfortably in the palm. Each vape is ready-to-go with a built-in USB-C rechargeable battery and auto-draw functionality. The product is packaged in a new toast-shaped pouch in the brand’s signature yellow.
The launch of the All-In-One Vape is a natural evolution of the Super Toast product line¦ a response to growing consumer demand for convenience and simple, delicious flavours, said Orville Bovenschen, President of Pure Sunfarms. We’ve created a product that delivers classic fountain favourites people know and love, all in an innovative and functional design.
Pure Sunfarms emerged as the #2 licensed producer in the milled category within one year of launching Super Toast, capturing 20% market share and becoming the 3rd fastest-growing flower brand nationally. Vapes have secured their position as the #3 largest cannabis category in Canada, contributing close to 20% of total national cannabis sales. A significant driver within this category is the all-in-one vapes, which make up nearly 20% of total vape sales and are experiencing substantial growth across the country, marked by triple-digit increases.1
The new vapes will be coming to market in a variety of classic fountain flavours, including Fizzy Classic (Indica), Peach Drink (Sativa), Orange Drink (Sativa), and Fizzy Grape (Indica). With a THC potency of 87-93%, consumers can enjoy a flavourful experience in an easy-to-use design.
The Super Toast All-In-One Vape is available online and at select retailers across Ontario to begin, with British Columbia and Alberta to follow in the weeks ahead.
About Pure Sunfarms
Pure Sunfarms is a global leader in cultivation, operating one of the largest cannabis facilities in the world. With a focus on high-quality B.C. grown cannabis, the company combines decades of agricultural and legacy experience with large-scale operational excellence in its state-of-the-art greenhouses located in Delta, British Columbia.
Known as a top-selling brand of recreational dried flower…
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