Live Nation is a live music promotion and ticketing giant, but it also runs a powerhouse talent management business.
Indeed, the Michael Rapino-led company claimed in its 2023 annual report to be “one of the world’s leading artist management companies based on the number of artists represented”.
Live Nation reports to have managed more than 380 artists in 2023 – all via management companies co-owned or majority-owned by LN.
These ‘subsidiaries’ tend to be affiliated with LN’s ‘Artist Nation’ business; there were more than 90 individual managers involved as of the close of 2022.
On Tuesday (December 3), Live Nation revealed the latest addition to its talent management operation: It’s acquired a majority stake in Timeline – described by LN as one of Los Angeles’ “premier talent management firms” – for an undisclosed fee.
Veteran artist manager Larry Rudolph will serve as a strategic partner to Timeline, who, according to Live Nation, will offer “expert guidance in the seamless integration of talent and touring”.
Timeline, led by CEO Alexis Fisher, specializes in “young Hollywood and influencer talent,” and the acquisition marks Live Nation’s first venture with a talent management company focused on creators and influencers.
The company currently represents 25 clients, who, together, have nearly 200 million combined social media followers.
The acquisition of a majority stake in Timeline is a significant development for Live Nation given the rise and power of influencer marketing on social media platforms.
For example, Live Nation could potentially use the influencers’ vast social reach to promote its other 380 Artist Nation management clients, not to mention Live Nation tours.
“Alexis has been at the forefront of influencer talent management.”
Matthew Hansen, Live Nation Entertainment
Matthew Hansen, Chief Strategy Officer at Live Nation Entertainment, said in a statement today that Timeline’s CEO Alexis Fisher “has been at the forefront of influencer talent management”.
Hansen added: “The collaboration with Timeline will enable Live Nation to further expand into this emerging field, and we see Alexis’ integrated approach of combining influencer management, branding and touring as the next logical step for growth in the creator economy.”
Timeline’s roster works across all areas of entertainment, including social media, film and television, and music.
The company’s clients, according to Live Nation,…
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