MrBeast’s leaked handbook reveals Jimmy Donaldson’s unconventional business principles

The 36-page document, “How to Succeed in MrBeast Production,” contains sections on filming and editing content, and maintaining open communication with one’s manager. In It, Donaldson espoused the values of prolific work ethic, perfectionism, and accountability. Business Insider verified the document was from MrBeast with former staffers. MrBeast did not respond to Fortune’s request for comment. 

“Our videos are hard and if you took the difficulty of our videos…you’d see they are only getting harder,” Donaldson wrote. “This is why I want the best in the world and people who are obsessed.” 

“I want you to have a mindset that God himself couldn’t stop you from making this video on time,” he added. “Check. In. Daily. Leave. No. Room. For. Error.”

Donaldson also advocated that workers look for creative ways to save money. Instead of a challenge price being $20,000 in cash, he gave as an example, MrBeast could give away a year’s supply of Doritos (defined as five Dorito bags every day for 365 days) for a fraction of the price with the same shock value. He said employees should be working on multiple videos at a time, whether that means customizing a lamborghini decal or physically holding a camera to shoot footage. In exchange for employee’s unbridled dedication to the project, Donaldson provides flexibility with working hours.

“Obviously we want grinders that put in the hours and love you guys to death that do,” he said. “But at the end of the day you will be judged on results, not hours.”

Beast mode

Donaldson’s own rise to fame suggests he follows his own advice, finding unconventional means of saving money and working outside the traditional 9-to-5. MrBeast is based out of a 63,000-square-foot office on the outskirts of Greenville, North Carolina, where Donaldson grew up and attended Christian private school. Despite generating $700 million last year,…