2024 World Cities Branding Conference convened in China’s Macao By Investing.com

BEIJING, China, Nov. 18, 2024 /PRNewswire/ — The 2024 World Cities Branding Conference, with the theme “City is eternal creation”, concluded on November 1 at the MGM COTAI. Representatives from international organizations, senior government officials, industry experts and thought leaders gathered to exchange insights on city branding, cultural exchange, tourism and sustainable urban development.

Hosted by the Organizing Committee of World Cities Branding Conference, the conference was co-hosted by the Global Tourism Economy Research Centre, and primarily organized by Phoenix New Media Limited. The conference is guided by the Executive Committee of the Guangdong-Macao In-Depth Cooperation Zone in Hengqin, the Commerce and Investment Promotion Institute of Macau SAR, the Cultural Affairs Bureau of the Macau SAR Government, and the Macau Government Tourism Office. The Macau World Cities Branding Promotion Association serves as the local host, with MGM as the chief partner and official venue provider. The event established in-depth cooperation with organizations and institutions such as the Regional Brand Communication Research Institute of Communication University of China.  

Originally launched in 2023 in Macao, the World Cities Branding Conference aims to create a global platform where cities can showcase best practices in brand-building to fuel economic growth, promote cultural heritage, and explore new growth opportunities in cultural and tourism sectors.

The “2024 Great Wall Award – Culture & Tourism Branding Award” was unveiled on November 2 in Zhuhai’s Hengqin District. This year, 70 outstanding cases made the final selection, with Gansu Province’s integrated marketing campaign on culture and tourism earning the Gold-Level Case Study honor, and Harbin City’s Culture and Tourism Branding and Promotion Campaign awarded as the Most Influential.

Notable participants included Kim Won-soo, Former Under-Secretary-General of the United Nations, Rector of the Global Academy for Future Civilizations, Kyung Hee University in Korea; Ms. Pansy Ho, Vice Chairman of the All-China Federation of Industry and Commerce,   Chairperson of the Global Tourism Economy Research Centre; Vincent U, Representative of Secretary for Economy and Finance of the Macao Special Administrative Region Government, President of Commerce and Investment Promotion Institute, Macao SAR; Sun Yaohua, Director of the Economic Department of the Liaison Office of the Central People’s…