Giannis Antetokounmpo of the Milwaukee Bucks steps into ESG investing

It’s not every day you get to talk investing with one of the biggest names in the NBA. But that’s what I gladly did on a brisk but sunny day in Milwaukee last week.

The world knows Milwaukee Bucks power forward Giannis Antetokounmpo is a force to be reckoned with on the basketball court (two consecutive NBA MVP awards, for example). However, Antetokounmpo is also focused on leveling the playing field in investing and is launching a new venture with Wall Street veteran John Koudounis, president and CEO of Calamos Investments. It’s called the Calamos Antetokounmpo Sustainable Equity Funds, a suite of ESG funds.

“We put money together and formed a separate company,” Koudounis told me in an exclusive joint interview with Antetokounmpo at the Froedtert and Medical College of Wisconsin Sports Science Center, a Bucks training facility. “We’re fifty-fifty, John and I,” Antetokounmpo added.”

“We’re doing three different funds so we can get to different levels of investors,” Koudounis said. It’s not just something the big funds can get involved with, he said. 

Antetokounmpo was born and raised in Athens, Greece, after his parents moved there from Lagos, Nigeria. They worked hard to make ends meet. But his parents didn’t have access to investing and didn’t feel secure trusting others with their money, he told me. That’s one of the reasons he’s passionate about accessibility and financial literacy. (You can read more here about Antetokounmpo’s journey to investing and how the ESG fund will work.)

To say that ESG investing has picked up steam is an understatement. Global ESG assets may hit $53 trillion by 2025, according to a Bloomberg analysis. And growth in ESG investment products outpaced all other segments of the asset management industry in 2021, Fortune reported. 

Meanwhile, ESG initiatives have been a frequent topic in many C-suites. And business leaders, such as Larry Fink, CEO of BlackRock, the world’s largest asset manager, have been pushing for ESG investing to go mainstream over the past few years. Bank of America CEO Brian Moynihan is another exec that’s an advocate for ESG measures. The bank ranks no. 1 on JUST Capital’s 2023 list of America’s Most JUST Companies. This is a first for Bank of America. How a company invests in the use of sustainable materials and minimizes environmental impact, providing fair wages, worker safety, and support for communities are just some of the…