The National Music Publishers’ Association (NMPA)‘s licensing deal with TikTok – representing the music publishing rights of multiple indie music publishers – officially expired yesterday (April 30).
The US trade body told its members last month that it wasn’t planning to extend the deal and that if they wanted to continue to license their music to TikTok beyond the April 30 deadline, they would need to “engage directly” with the platform.
NMPA President & CEO David Israelite confirmed to MBW this week that the NMPA is “not engaging in an extension of its deal”.
Said Israelite: “Music is essential to TikTok. As we have said, we are not engaging in an extension of our deal. We are hopeful that the platform comes to the table with music publishers and compensates songwriters properly – their service depends on it.”
The expiration of the NMPA’s deal with TikTok means that, as of today (May 1), music controlled by indie publishers represented by the trade body who haven’t unilaterally agreed a new direct agreement with TikTok, will be unlicensed for use on the platform. (The three major music companies agree – or in the case of Universal, don’t agree – their own music publishing deals with TikTok.)
In a memo shared with NMPA members last month, the org said: “It is important that all NMPA members understand that without a license in place, TikTok should not be using your musical works on its platform.”
The NMPA also offered to help indie publishers take legal action against ByteDance‘s platform in the event of their music being used without a direct license.
The memo added: “Starting May 1, 2024, any members who are not licensed with TikTok and would like to discuss enforcement options can contact attorneys at NMPA.”
News of the NMPA’s intention to let its deal with TikTok lapse followed Universal Music Group‘s refusal to re-license its recorded music and music publishing to TikTok.
On March 1, Universal Music Publishing’s catalog of ~4 million songs became unlicensed for use on TikTok, joining UMG’s portfolio of ~3 million recordings, whose license on TikTok expired (so far without renewal) on February 1.
The NMPA’s David Israelite previously made a statement in support of Universal Music Group, telling media in early February: “Music is a driving force behind TikTok’s success and it is extremely unfortunate that TikTok does not seem to value the music creators that fuel its business.”
He added:…
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