Blackbaud (NASDAQ:) Institute “Gen Z at the Table” Report Shows 84% of Gen Zers Support Nonprofit Organizations, Charities, or Causes in
The first free-to-access Gen Z philanthropy report of this magnitude, the Blackbaud Institute’s latest survey busts traditional myths about Gen Z givers and offers new insights that can inform clear, creative approaches to engaging this critical demographic.
“Our research shows that Gen Zers are generous and are already taking an active role in philanthropy as donors, advocates, volunteers, and even as employees at nonprofit organizations,” said
Key Findings:¯
- Gen Zers are generous, especially with their time and energy.
- 84% of Gen Zers report that they support nonprofit organizations, charities, or causes in some way.
- Dollar donations by Gen Z will likely grow in the coming years.
- As financial donors, Gen Zers are at an early stage of their development, yet 1/3 of Gen Z donors said they plan to increase their giving in the coming year.
- Gen Z is motivated by trust in organizations and wants to be assured of impact.
- Across the board, Gen Zers report that their giving is motivated by belief in an organization’s mission and that they want assurance that an organization gives back to the community.
- Nearly 70% say that impact reporting is likely to motivate increased giving and nearly 60% said a postal thank-you letter would motivate them.
- Convenience and spontaneity drive Gen Z’s giving channel preferences.
- Key giving channels for Gen Zers include opportunities that fit in the flow of their daily lives, such as donating at checkout, at events, and via social media. 42% say they tend to engage spontaneously with causes and organizations.
- Workplace giving and volunteering is a strong positive with Gen Zers.
- Among employees of companies offering these programs, 89% and 92% of Gen Zers participate, respectively.
In addition to the…
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