Consumers Want More Live Interactive Shopping Events By Investing.com

61% of consumers under 55 express interest in live shopping experiences

SANTA CLARA, Calif., May 8, 2024 /PRNewswire/ — Agora, Inc.  (NASDAQ: API), a pioneer and leading platform for real-time engagement APIs in the interactive live shopping sector, today announced the results of a commissioned study examining consumer perceptions surrounding live shopping.

Live shopping is anticipated to grow into a mainstream online retail avenue, significantly transforming the consumer shopping experience. As retailers and marketplaces strategically position themselves to harness this burgeoning trend, they are shifting focus to curating immersive, unforgettable experiences that transcend the digital realm and provide a competitive edge in the evolving marketplace.

“To create successful live shopping experiences, online retailers and marketplaces must first understand their customers’ behavior, preferences, and motivations,” said Joe Kwong, Director of E-commerce  at Agora. “Through these insights, they can enhance interactivity and curate exclusive offerings that truly resonate with customers, going beyond selling products to create immersive experiences that redefine retail as we know it.”

For the study, Agora surveyed over 1,000 consumers on their perception of interactive livestream shopping events, uncovering divergent views on interest, benefits, and influential factors across different age groups. Here’s a closer look at what they found.

Shifting Tides in E-Commerce

Interactive live streaming shopping experiences are quickly becoming a cornerstone in the future of e-commerce, with nearly half (46%) of respondents expressing interest in live stream shopping events. However, despite this increasing popularity, 28% of consumers continue to favor traditional online shopping, while only a quarter of respondents don’t see the appeal of live shopping events at all.

Taking a deeper look at these trends the survey revealed intriguing age-based differences in attitudes and perceptions towards live interactive streaming shopping events, with 61% of the under 55 group showing interest in live shopping experiences, while 71% of the 55+ group were uninterested or preferred traditional online shopping.

Despite these differences, product demonstrations, exclusive deals, and convenience emerged as key influencing factors across age groups.

“While younger consumers are more receptive to the immersive and interactive nature of live shopping events, older shoppers’ reluctance to…