Supertone, as long-time MBW readers will know, is the AI voice replication software that Korean music giant HYBE fully acquired in a $32 million deal in 2022.
At the end of February, the AI capabilities of Supertone were demonstrated via a voice clone of HYBE’s own CEO, Jiwon Park, ‘speaking’ on a company earnings call.
Earlier today (April 16), Supertone launched the beta version of a new tool called ‘Supertone Shift’.
The tool is described as a “one-of-a-kind real-time voice changer” which HYBE claims will “empower creators with new possibilities of expressions and content creation”.
Picture the scene: an artist singing live on stage, via multiple different AI-assisted voices, all switched in real time.
In May last year, HYBE showcased the possibilities of what it can do with Supertone’s technology when it released a new single called Masquerade from an artist called MIDNATT.
MIDNATT, the alter-ego of HYBE-signed artist Lee Hyun, used a prototype version of Supertone Shift to “seamlessly” transition between his own vocals and the vocals of a female singer on the track Masquerade.
That same track was touted by HYBE as the “first-ever multilingual track produced in Korean, English, Japanese, Chinese, Spanish and Vietnamese”.
According to HYBE, MIDNATT (aka Lee Hyun) sang the track in the six languages, and using Supertone’s AI, “the pronunciation data of native speakers was applied to the track to further refine the artist’s pronunciation and intonation”.
According to Supertone and HYBE, the new tool, Supertone Shift, allows users to “immediately switch to their desired voice” from a library of ten predefined voices in real-time, with their voice analyzed for conversion “within a mere 10 seconds”.
Users can then customize the voice by adjusting a blend ratio as well as voice parameters such as pitch, joy, and reverb with “simple and intuitive sliders”.
According to HYBE and Supertone, this level of control “helps users craft their unique style while maintaining their distinct sound, perfectly aligning with their creative intent”.
You can see a demonstration of how the new tool works in the demo video below. Supertone says in the video that it “can even make a custom voice for you” if you can’t find the exact voice you want from its presets.
HYBE and Supertone claim that Supertone Shift “represents a new frontier of real-time voice…
Click Here to Read the Full Original Article at Music Business Worldwide…
